Feeld Dating App
An online commericial that reached over 250,000 people, for Feeld, an LGBTQ+ friendly dating app with 20 different gender options and growing.
Our collaboration with Rain Dove and Feeld in 2019 was a truly meaningful project for us at Leon Films. We were excited to work with a dating app that values inclusivity and diversity, and to create a campaign that highlighted the challenges faced by LGBTQ+ individuals in the dating world. Rain Dove's personal experiences and insights were instrumental in shaping the campaign's message, which centred around the idea that going out as an LGBTQ+ person can often feel like coming out all over again.
We worked closely with Rain and the team at Feeld to develop a concept that was not only visually striking, but also emotionally resonant. The resulting commercial advertisement has been viewed over 250,000 times on Instagram, and we're proud to have been a part of a campaign that promotes acceptance and love for all.