The title is pretty self-explanatory; online video is taking over, live regular TV is diminishing in ratings. With that in mind, here are five reasons why online video is better than regular television and why it's taking over.
1. Available to Watch; Anytime, Anywhere.
Regular television had this problem, it can only be watched at a specific time and then it's gone until it came out on video. There have been efforts to counteract this over the years, replays, VHS recording, TiVo, Sky+, DVRs, etc. But it still forced the viewer into restrictions set by the TV Network. With the advent of online video things were up and available to watch whenever you felt like it, and for the most part weren't going anywhere, thanks to the ad revenue system, people could be earning money any time and views can watch content any time.
2. No Wasted Hours of Programming
With so many people working all day, everyday, only "Primetime" shows were watched, three or so hours after 7pm for TV Networks to air their stuff when people could watch it. That left roughly seven eighths of the day almost completely wasted airtime, leading to some people being forced to miss their second favourite show when it clashed with their favourite. Now, they're online all the time, so they can be aired any time they want, as well as the fact that if something goes up in the middle if the day, it's always going to be viewable later when people get home from work to relax.
3. Content in the Hands of Creators
YouTube, Twitch.tv, Vimeo e.t.c. all have the ability to upload videos with no oversight committee of assholes, who wouldn't know their head from their bell-end, saying "I want you to change this". Now people can put their content online with only their view count to determine if someone likes their content. It means talented people who have great, unconventional ideas that TV Network execs, who are completely out of touch with the viewing audience, would shoot down before they even reach the pitching phase. Combined with crowd funding sites like Kickstarter, bigger, better projects can be made with the help of a community. In the case of a web-series, their fate for another season lays in the hands of their fans and their fans alone.
4. User Interaction
Despite the fact that in YouTube comment boxes you can find the lowest forms of human scum and obnoxious drivel... I mean commenters are nice, and not always trolls - goddammit, I've walked into something here haven't I? Comment boxes provide a way for fans and creators to interact with each other on a level that simply wasn't available with regular television. Audiences can now talk about their favourite shows with each other and the creators can read and what they're talking about. Regular television simply can't do this without something like a forum or dedicated manner. It's the power of social media at its finest, people interacting online with each other.
5. Competition Becomes Collaboration
Maybe I'm being a bit of an optimist on this one but when there's no need for competition between shows as there is no longer a time slot system, what was once competition for ratings between shows now becomes collaboration between them. They help each other out, collaborate on various things and work together for their mutual benefit. Just look at this video here:
It's nothing but collaboration based on an Internet meme song by Korean Pop Star. Everyone benefits from it, just like when crossovers happen online, they only serve to bolster each others view count and rating. A system that was once about crushing the opposition and stealing their views, now has become system of mutual help and benefit to each other, a "scratch my back, I'll scratch yours" system.
So those are my five reasons why online media is eclipsing traditional television. Take it or leave it, I hope one day I can look back on this and be proven right, but only time will tell.
This post was originally made on Sunday, 10 March 2013 at: petrosofsparta.blogspot.com